We are

A group of dynamic, experienced and committed people with a huge passion for transforming organisations and bringing business and society together.

Francesca Polini – Founder

fpPhotoA very experienced and passionate campaigner and communicator, Francesca has held positions in both corporates and NGOs. She has led Internal Communications for Mars Inc and was Head of Business Change Management for the Mars Europe before becoming Global Communications Director, Greenpeace. She is the founder and CEO of Adopt A Better Way, a charity dedicated to improving the adoption system for all its participants.¬†Francesca speaks six languages and has a degree in Economics and a Master’s Degree in Responsibility and Business Practice.

They say
quote_two Wecare is an excellent initiative, aiming to emphasise positive messages rather than the doom and gloom that too often dominates debates. Francesca is an extremely good communicator, has very good contacts, and is a pleasure to work with... quote_one

Stephen Tindale
Founder, Climate Answers
They say
quote_two I have had the pleasure of working with Francesca for a number of years and know her to be a passionate, articulate and engaging communicator. I wish Wecare every success and look forward to working with them... quote_one

Martin Atkin
Media Director, WWF International

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